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About Cheeky Girls Productions

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Our Founder


Michelle JoyceCheeky Girls Productions is owned by Michelle Joyce, a professional belly dancer and personal trainer. With the help of her husband, Michelle produced her first DVD in January of 2007. By Dancers For Dancers Volume 1 was an experimental project with local dancers who pooled their resources to get the DVD made. We were pleasantly surprised by it's success and have produced several supplemental volumes that feature dancers who are top professionals, yet under represented in other mainstream productions.

In addition to her dance and fitness credentials, Michelle has a Masters in Counseling. She puts her degree to use in DVDs such as Secrets of the Stage, which discusses emotional preparation for performing and addresses common problems such as stage fright.

Michelle is very active in the production process. From writing scripts and shooting footage, to designing covers and general marketing, she takes great pride in the products she produces. All of the DVDs are edited personally by Michelle in order to assure that they are presented with a dancer's eye and organized to assure optimum convenience for the viewer.

Michelle actively continues to perform and teach belly dance. She has had the honor of teaching workshops and performing around the world. She is an active member of her local belly dance community and fights to convince the mainstream public that belly dance is a legitimate art form that deserves respect. For more information about Michelle visit her website www.arabicdance.net



Our Philosophy


Cheeky Girls Productions is committed to producing quality DVDs with professional dancers in an environment of dignity and respect. We try to equally showcase popular, in-demand dancers and lesser known, but equally talented, ones. All of the dancers featured in our DVDs were nominated by fellow artists. 

Our goal is to capture the dance the way the artist intended it, so the feedback of the dancers is inherent to the editing process.  Each dancer personally supervises the editing of their piece and has full and final say over how they are represented. Contrary to common industry standards, we allow dancers to get their instructional and performance DVDs at cost rather than at an inflated wholesale price, thereby allowing each individual artist to independently distribute and profit financially from their artistic contributions.


Are you a retailer interested in carrying our products?


Our DVDs are consistently among the top sellers on Amazon. We fill both small and large orders to retailers as well as license our content for overseas markets interested in dubbing the DVDs into their native languages. For information about wholesale prices or about licensing content please call 510-384-2773.


For the Press


Cheeky Girls DVDs have been featured in mainstream outlets such as the NY Times Style Section and Michelle Joyce has been featured on television shows such as ABC's View From the Bay (YouTube clip here). To book Michelle for an appearance, or to request complimentary copies of our products for review please call 510-384-2773.